Walk before you can run

Most brands want to “push boundaries” before they’ve earned the right to.

I’ve worked in social media for over 2 decades now (😅) and the content I’m most known for - the humour, the boundary-pushing, the posts that make people do a double-take - none of it happened in year one.

It happened after years of:

👩🏻‍💻 Showing leadership what good looks like
👩🏻‍💻 Getting it right on the hard days so they trust you on the fun ones
👩🏻‍💻 Building an audience that knows your tone well enough to get it

Bold content isn’t a shortcut. It’s a reward.